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    How to Remove Your Contact Info From Online People-Search Sites

    You can hide sensitive data about yourself from sites like Intelius, Spokeo, and Whitepages

    Ominous illustration depicts many eyes peering at sensitive documents
    CR outlines two distinct methods for deleting your information from data brokers, depending on how much money and sweat equity you want to spend.
    Illustration: Miguel Monkc

    If you’ve ever entered your name into a search engine, you might be shocked at just how much sensitive information crops up. People-search sites may have even more data than what you see on the first page of your search results. These sites scour through public records, commercial sources, and social media to accumulate a dizzying amount of information about people. It can include past and present addresses, any criminal records or bankruptcies, and even where your relatives live.

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    People-search sites are just one slice of the data broker industry, which also includes companies that develop dossiers on people to facilitate marketing tailored to individuals and companies that verify people’s identities to detect fraud. Alarmingly, CR’s security experts find it difficult to remove your personal information from these sites, and there’s little help from the authorities who could ease the burden. 

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    “Data brokers are highly unregulated,” says Maureen Mahoney, the deputy director of policy and legislation at the California Privacy Protection Agency. “There is no federal law that gives consumers the right to exercise their privacy preferences with respect to these sites. It’s all very opaque and confusing.”

    Several states are enacting new laws to get ahead of the issue, but they’re not without holes. In California, for example, consumers can stop the sale of much of their personal information under a broad privacy law that went into effect in 2020. However, there’s an exemption for information that’s publicly available through certain local, state, and federal records. Vermont has recently passed similar legislation, but the state carries many of the same exemptions.

    However, people-search sites inherently present special risks. They make it easier for stalkers or people intent on harassing you to make unwanted visits or phone calls. They can facilitate identity theft. And they can reveal personal information—to potential employers or others—that you’d prefer to keep private.

    You probably can’t keep your information completely secret, but you can make it more difficult to find by scrubbing it off people-search sites, whether manually or through one of the services we’ll discuss below. You may find that once you get the information deleted, it will eventually reappear. If you don’t want the information to be easy to find, you’ll need to treat this as a periodic maintenance task instead of a one-time project.

    Remove Data and Info Yourself

    There are a couple of benefits to going through the data removal process yourself. For starters, it’s free, though some sites may require you to mail in requests (which would require purchasing envelopes, stamps, and the cost to order printouts if you don’t already have the means to print at home). You can also ensure a more thorough scrubbing than many data removal services deliver. 

    The downside to removing your information from these sites is that it’s time-consuming. If you want to pay a service to take care of it for you, we’ve listed some options further down this story.

    To get started on your own, you can consult an alphabetical list of more than 50 data brokers and opt-out links that I’ve maintained since September 2017; it’s available as a Google Doc and on GitHub, a site used mainly by programmers to share information and collaborate on projects. I update it several times a year.

    If you’re pressed for time, you might want to start with a few well-known data broker sites, including BeenVerified, CheckPeople, ClustrMaps, Dataveria, Intelius, MyLife, Nuwber, PeopleFinders, PublicDataUSA, Radaris, Spokeo, ThatsThem, and Whitepages.

    If you want to get through all the data broker sites listed, though, make sure to set aside a good chunk of your day, get snacks ready, and cue up some music. Keep track of how far you’ve gotten in case you need to step away. Some apps and services can make it easier to submit these requests, but it’s not a catch-all solution. CR’s free Permission Slip, for example, makes it easy to opt out of Infotracer, Intelius, and PeekYou, but that’s a small fraction of the overall field.

    Gather Your Required Documents

    Ironically, it’s sometimes necessary to provide data brokers with some personal information to get them to remove your data. We recommend checking to see whether the site has your information listed before sending any data to help remove it. That way, you’re not unnecessarily providing sensitive personal information to companies without receiving any benefit from it (especially important, given that some services may not have great data hygiene).

    You can also minimize the information you do provide. For example, some data broker sites require a copy of your driver’s license or other official ID before allowing you to opt out, but you can cross out your license ID number and Social Security number (if it’s on your ID) before sending it in.

    Whether you’re on an iPhone or an Android phone, there should be a built-in photo editing and markup tool you can use to draw over anything you’d like to keep private.

    Another option is to use the secure Signal messaging app’s Blur feature. Just tap the blur icon in the toolbar at the top of the screen and color in any areas you’d like to keep private. Then, tap on the check mark icon in the top right corner of the screen to save the image.

    Because several data broker opt-out pages require you to send a letter, opt out by phone, or even use a fax machine, you may also need some stamps and envelopes handy. To send a fax without finding a fax machine, you can sign up for a free trial of a fax app. Dropbox Fax is a popular option with a free tier that lets you send up to 5 free fax pages. Other fax services may offer a limited-time free trial; just make sure to cancel when you’re done.

    If you keep track of which data brokers need requests in specific formats (such as mail, phone, or fax) and which need IDs, you can chunk these together once you’re done with the quicker, easier online opt-out forms. Just write down the names of the sites where you haven’t completed the process (or keep the browser window open until you have).

    Removing your contact information from data broker sites isn’t always a one-time thing. You’ll want to go back to the same sites that removed your data to make sure it’s gone. To speed up the process, take note of any sites that you’ve opted out of. You can use the list to check again weeks or months later to make sure your information is truly gone. Otherwise, you’ll need to opt out again. It’s also a good idea to go through the entire process around twice a year.

    Pay Someone to Do It for You

    If all that seems like an impossible chore, an easier option for removing your information from these sites may be to pay for a service that takes care of the task. A number of companies have cropped up that can help do the legwork. You can remain subscribed to have them regularly submit deletion requests as your information reappears.

    A recent CR study found that EasyOptOuts and Optery are a cut above most people-search data removal services. Neither service promises to remove all of your data from every site on the web, however, and they may not always successfully opt you out of the sites they target (although you can notify them and reattempt the removal whenever this happens). 

    That’s why we recommend a combined approach: You can use these services to automatically initiate and resubmit opt-out requests, then manually submit requests to the stubborn people-search sites that won’t budge. I’ve even created a guide that makes it easy to see which people-search sites the paid removal services don’t cover. This should help make the process a lot speedier and more manageable than doing it all yourself.

    Thinking of trying one? Here’s a quick primer on how our recommended people-search removal services promise to help:

    • EasyOptOuts costs $19.99 per year, with no free tier or additional premium tiers. It’ll automatically perform opt-out and removal requests on more than 100 supported websites three times per year, every four months.
    • Optery starts at $39 per year for removals from more than 80 different websites monthly. You can also step up to a $149 per year plan that targets more than 180 websites and offers unlimited name variations with human assistance, or a $249 per year option that supports more than 665 sites with unlimited custom removal requests. The service will also preemptively opt you out of newer people-search websites that may spawn over time, a feature available on all paid plans.

    Whether you opt for these services or would rather shoulder the responsibility yourself (or some combination of the two), you’ll want to be proactive and prudent about protecting your information in case it repopulates.


    Yael Grauer

    Yael Grauer is an investigative tech reporter covering digital privacy and security. She manages Security Planner, a free, easy-to-use guide to staying safer online. She has covered surveillance, online privacy and security, data brokers, dark patterns, clandestine trackers, security vulnerabilities, VPNs, hacking, and digital freedom for the Atlantic, Wired, Vice, The Intercept, Slate, Ars Technica, OneZero, Wirecutter, Business Insider, Popular Science, and other publications.